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WSJ Editor’s Aurora Comment: Think Before You Tweet
This has been a strange couple of weeks for Twitterers. First, we had the idiotic PR mistake from a British Boutique who didn’t bother to Google “Aurora” before saying the trending topic must be about...
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SyFy Sync Takes Social TV to the Next Level
Anyone who knows me knows I am the world’s biggest movie nerd. As such, I am a big fan of the SyFy Channel’s show “Face Off” in which make-up artists compete to create the most stunning SFX characters...
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Romney’s #AreYouBetterOff Hashtag Backfires
There is always a big risk when you hang your promotional hat on a paid-for hashtag. McDonald’s learned that lesson earlier this year when they asked Tweeps to share their stories to #McDStories....
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Facebook Adds Wishlist “I Want” Feature
Building on their attempts to get into commerce, Facebook is testing a feature that lets users create “wishlists” by clicking an “I Want” button. The test includes seven retailers: Pottery Barn,...
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Social Ad Revenue to Hit $11 Billion by 2017
Social media ad revenues are expected to grow to $11 billion dollars by the year 2017. Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013. Salesforce.com put...
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Public Schools Monitoring Student Social Media Sites
According to The Los Angeles Times, the Glendale Unified School District hired a company called Geo Listening to look at the public social media posts of middle and high school students. If the...
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Sponsored Job Ads Now In LinkedIn News Feeds
LinkedIn announced today ”sponsored jobs” will now appear as part of a user’s Feed on both desktop and mobile. Previously, sponsored jobs only appeared in the “Jobs You May Be Interested In” section...
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Company Responds to Marina Shifrin’s “I Quit” Video
You’ve likely seen the video going around the web today featuring Marina Shifrin in her office at 4:30 am dancing her way to a resignation as a digital media producer at Next Media Animation. While...
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Facebook and Twitter Make Moves Toward Traditional Media
It was announced this week that Facebook hired veteran journalist, Liz Heron of The Wall Street Journal to help better connect the network with media organizations. This is fresh on the heels of...
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State of The News Report Delivers Digital, Mobile and Social Trends
Pew issued a new report on the State of the News Media report detailing the good news – and the bad news – about the news. Here are the highlights: The explosive growth over the last year at digital...
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Hashtag Wars: Jon Stewart v Rush Limbaugh
Jon Stewart launched a hastag war with Rush Limbaugh Monday night that lit up Twitter into late this morning. Stewart featured a report on the Boko Haram terrorists holding more than 200 schoolgirls...
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Hashtag Activism Changes Chipotle’s Open Carry Policy
A few hours ago, a photo depicting two heavily armed men standing in a Dallas Chipotle began circulating the web. The accompanying copy encouraged customers to share the image with the hashtag...
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Facebook Demands Drag Queens Use Their Real Names
There are a couple of groups no one should ever tangle with online: Mommy Bloggers and Drag Queens. But, Facebook just can’t seem to help themselves in their latest fight with the latter group....
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Is Ello As Privacy-Focused As They Claim?
As you know, the privacy-driven social networking site, Ello, began a BETA-launch media blitz last week that has secured them media coverage in nearly every possible outlet and made them a trending...
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THIS: New Social Media Site Wants To Unclutter Your Social Streams
There is a new social media site on the scene. It’s called This. Unlike Ello, “This” isn’t make any bold statements about being the anti-Facebook. But, nonetheless, the site is attempting to address...
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SnapChat Adds Features In Battle For Millennial Mindshare
Snapchat has added numerous features to its “chat” tab today, including audio calls, better video calling, stickers and batch image uploads. The update marks the current war of apps happening right...
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New Media Channel “Brother”Launches for Millennial Men
Elisabeth Murdoch’s media company Vertical Networks is set to launch a made-for-Snapchat mobile video media brand called “Brother” in a few weeks. The brand will appear on SnapChat’s Discover section...
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AMC Listens to Customers – Stops Plans Allowing Texting During Movies
Like most people, I was very surprised when I heard that AMC Theaters’ CEO, Adam Aron told Variety he was considering allowing texting during movies in order to attract the millennial movie-goer. When...
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Brands Hit and Miss Paying Tribute to Prince – Tips on How To Do It Right
I was at work when the first reports of Prince’s death popped up in my new alerts around 10:30 last Thursday morning. Like millions of people all over the world, I was stunned. My husband and I had...
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Retailers Share The Social Media Platforms They Use Most
For the past ten years, we in PR and social media marketing have been telling brands they must think of themselves as publishers and content curators. We’ve insisted that you must feed the digital...
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